Who the Bishop Knows will officially release on March 6, so today I thought I’d share with you what happens when a book releases. There was a time when a book release meant a flurry of signings at bookstores and possibly a book tour. Times have changed though, and in our virtually oriented world, book releases look different. Activities before, the day of, and in the weeks after include:
- Send a list of potential influencers to my publisher. These are usually people with blogs who are willing to read and review the book.
- Send marketing material to my street team members–bookmarks, business cards, and of course they will receive a copy of the book too.
- Build anticipation on social media platforms such as Facebook, Twitter, and Instagram.
- Answer interview questions. Both my publisher, Harvest House, and Family Fiction magazine have requested interviews. I’m very excited about these pieces and will share the links as they become available.
- Sharing early reviews. We’ve had wonderful reviews from Romantic Times as well as several Christian fiction bloggers.
- There’s a big on-line push the day of a book’s release.
- I try to personally answer all the posts congratulating me on the release of my book.
- Lots of giveaways are usually taking place, so I share those as well.
- I like to share the book’s origins, details and pictures about the setting, and giveaway fun things that I’ve purchased while visiting the area.
The Weeks After:
- Promotion doesn’t stop the day after your book launches. In many ways it’s just getting started.
- Appear at author talks and discuss the inspiration for the book. I love having Q&A at these events.
- Share reviews, accolades, and any follow-up giveaways
While all of this is going on, guess what else an author is doing? Writing the next book. That’s probably the most important thing to do. When readers finish a book, you know what they want. Another book.
Now it’s your turn. Tell me some fun things you’ve seen done for a “book launch.” Or maybe something you’ve thought of that no one has done yet. I’m all ears! Remember, leave a comment below, and I’ll draw one winner from each post’s comment section. If your name is drawn, I’ll send you a paperback book of my choice from my supply closet. If it’s one you already have, you can donate the unsigned copy to your local library or a friend. Last post our winner was Karen T.
Announcements for this week:
Leo watches over me as I write.
Sometimes people think that because you work at home, you’re not busy. Nothing could be farther from the truth! I’ve worked in offices, schools, and at home. It’s all fun, and it’s all hard work. But being an author is different from Continue reading
3 Personality Traits I’m Proud Of
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Have you ever had the thought that you’d like this Christmas to be a better holiday? You know–none of the drama or exhaustion or credit card bills? I know exactly what you Continue reading
It seems that during the holiday season, more than any other time of year, our thoughts turn to special memories. That’s probably completely normal. It’s also probably normal for many of those memories to be happy and a few to be sad. It’s important for us to remember the people who had such an influence on us, who are a big part of who we turned out to be.
I love to look back over pictures of Christmas as a child, the houses where we used to live, Continue reading
Defending America Series
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8 Favorite Foods
Writers spend a lot of time alone. It’s part of the job! The only way you can think through your characters, straighten up your plot, and write the book that God has given you to write is to go into your office and get it done.
But I like learning about my readers. I like meeting people and finding out interesting things about them. This week, let’s talk food.
I have some favorite food categories–like chocolate. Isn’t that a food group? That and coffee! So I thought I’d share 8 of my Continue reading
Why bother going to a conference?
Authors spend a lot of money to attend conferences. As a teacher, I did the same thing but the school district paid for it. When an author goes to a conference, they pay all expenses. So is it worth it? Why bother? The answer to that depends where you are in your writing career. I attended the ACFW conference in Grapevine, Texas last week for several reasons.
1. I wanted to meet up with my agent. Steve Laube is based out of Phoenix, AZ, so we don’t get to see each other much. Conference is a good time to touch base, discuss upcoming contracts, and talk about baseball cards. (Wait–that was Steve and my husband who talked Continue reading
It’s In the Bag
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New Release–When the Bishop Needs an Alibi
I’m thrilled to announce the release of book 2 in my Amish Bishop series. When the Bishop Needs an Alibi is now available in stores everywhere.
Hopefully you’ve read What the Bishop Saw and met Henry Lapp. Henry is the best of all the pastors I’ve known. He’s wise and kind and friendly. He cares about his flock. He loves doing Continue reading