Deciding Where to Put Your Books
Sometimes readers will ask why a book is available at one store or website and not another. Great question!
If your book is published by a traditional publisher, the publisher makes this decision. They have contracts for shelf space in certain stores. For example, my Love Inspired books are carried in most Walmart stores. That’s nice! I love that. I also like the low price point.
There’s a lot of discussion among authors about where to put our books if you publish a book on your own, like my Kessler Event series. You could decide to distribute it WIDE (which means it will be in on-line stores like Amazon, B&N, Kobo, Apple, etc). For the last few years, all of my “indie” books have been wide. I love being able to offer a book to all my readers, regardless what type of e-reader they use or where they like to shop.
But then there’s the question of Amazon. Overall, Amazon is responsible for 92-95% of an author’s online book sales. That’s held true for me for the last 14 years. Amazon also has a subscription service called Kindle Unlimited. The service costs around $9.99 a month. Sometimes they have specials that are less. With the subscription, you get to read all of the books in the KU library – so for some people that can be a big savings.
Here’s the sticky-wicky part. If an author puts a book in KU, it can only be in KU. It can’t be on the B&N site or the Apple site or any other site. In exchange for being exclusively on Amazon, they give you some extra promotion which is nice. Authors are paid by the number of pages read. Yup–about half a penny per page. Hey. It adds up though.
WHY am I telling you all of this? When it came to my new series, The Kessler Effect, I made the business decision to put the series in KU. So if you want the ebook, you have to go to Amazon. If you want the paperback, you have to go to Amazon too. The reason I did this, is that this particular category (dystopian/disaster fiction/apocalyptic fiction) is BIG in KU and should put my books in front of a lot of readers.
I don’t know if this matters to you. But I wanted to explain. My other books (for example my Agatha series) will stay wide…you will still be able to download it from any ebook retailer. We’ll watch sales for the new series and see how things go.
In the meantime, I hope you’re able to find all of the books that you want to read.