When a Book Releases

Amish fiction, Christian fiction, The Writing Life Comments: 8

Who the Bishop Knows will officially release on March 6, so today I thought I’d share with you what happens when a book releases. TherWho the Bishop Knows - Sharable 2e was a time when a book release meant a flurry of signings at bookstores and possibly a book tour. Times have changed though, and in our virtually oriented world, book releases look different. Activities before, the day of, and in the weeks after include:


  • Send a list of potential influencers to my publisher. These are usually people with blogs who are willing to read and review the book.
  • Send marketing material to my street team members–bookmarks, business cards, and of course they will receive a copy of the book too.
  • Build anticipation on social media platforms such as Facebook, Twitter, and Instagram.
  • Answer interview questions. Both my publisher, Harvest House, and Family Fiction magazine have requested interviews. I’m very excited about these pieces and will share the links as they become available.
  • Sharing early reviews. We’ve had wonderful reviews from Romantic Times as well as several Christian fiction bloggers.

Release Day:

  • There’s a big on-line push the day of a book’s release.
  • I try to personally answer all the posts congratulating me on the release of my book.
  • Lots of giveaways are usually taking place, so I share those as well.
  • I like to share the book’s origins, details and pictures about the setting, and giveaway fun things that I’ve purchased while visiting the area.

The Weeks After:

  • Promotion doesn’t stop the day after your book launches. In many ways it’s just getting started.
  • Appear at author talks and discuss the inspiration for the book. I love having Q&A at these events.
  • Share reviews, accolades, and any follow-up giveaways

While all of this is going on, guess what else an author is doing? Writing the next book. That’s probably the most important thing to do. When readers finish a book, you know what they want.  Another book.

Now it’s your turn. Tell me some fun things you’ve seen done for a “book launch.” Or maybe something you’ve thought of that no one has done yet. I’m all ears! Remember, leave a comment below, and I’ll draw one winner from each post’s comment section. If your name is drawn, I’ll send you a paperback book of my choice from my supply closet. If it’s one you already have, you can donate the unsigned copy to your local library or a friend. Last post our winner was Karen T.



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8 thoughts on “When a Book Releases

  1. Debra Earls

    I have been to a few book signings in our area. It’s always exciting to meet the authors who’s books you enjoy reading & having question & answer sessions. I really enjoy reading Christian fiction especially mysteries.

  2. Anne Rightler

    Thank you for sharing about book releases. I can’t think of anything out of the ordinary that I have done for book releases. Adding a quote from the book to a picture and sharing it on social media sites is something I have done. (I even won a book for the one I did for Francine River’s new book The Masterpiece!–that was fun for me!) Congratulations on your newest. I’m looking forward to reading it.

  3. Tracy Luscombe

    I was involved in a couple of book launches when I worked in public libraries. The Q & A time was always important to the audience. Glad to hear you enjoy that too.

  4. Marilyn R

    I’ve shared meme about a book, a picture and excitement I feel for the author’s latest book soon to be released, congratulations to the authors when I’m on their street teams, read and review the new books for favorite authors (which includes you). : )